Updated April 29 at 11:26pm
Marketing
74 results total, viewing 31 - 40
A ringing bell echoes loudly in the foyer of ParsonsKellogg LLC. The sound interrupts Director of Business Development Bryan McWilliams midsentence. He's explaining how the East Providence company represents Rhode Island as a top player in … more
Even though we know that "telling isn't selling," we can't stop doing it. It's become second nature to tell customers what to think, believe and buy. In a sense it is, since most of us were raised to respect authority, whether it was the … more
More than 300 people attended a downtown Providence tour of condominium and apartment buildings on Oct. 17, filtering through sites including the Arcade Providence, Avalon at Center Place and the new building at The Promenade. more
Over the past 17 years, we've had the opportunity to consult with hundreds of foundations, nonprofits and professional-services firms. At the beginning of most engagements we'll gather a group of executives, managers and staff members in a … more
Walter Callender, co-founder and managing partner of Práctico Innovation, discusses with Providence Business News the results of its recent competition and the private company’s mission. more
In the past 10 years, it's been fascinating to observe the lack of "Internal Service Agreements" between marketing and sales. There seems to be a turf war without clear alignment on objectives, strategies and metrics to measure success. To … more
Have you/your company reached out to consultants? Yes – 62.5% No – 37.5% If yes, how often have you utilized a consultant? Occasionally – 50% Only once – 12.5% Regularly – … more
It is no secret that Rhode Island has a perception problem. As in, the Ocean State is perceived as a poor place to do business, to plant roots or even to find a job. Gov. Gina M. Raimondo has done more than any others in recent memory to … more
(Updated 10:02 a.m.) Three firms, including the developer of the “I Love New York” slogan, a global public relations firm and a Jamestown-based company that will engage the public, have been selected to create a tourism and business attraction campaign for Rhode Island. more
Companies used to view their marketing efforts as a sales funnel. In this traditional model, a company would first try to get as many people into this funnel as possible. They would then push their prospects through stages of awareness, familiarity, … more
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