Marketing
69 results total, viewing 31 - 40
For millions of small businesses, a sales “pipeline” is tantamount to a business lifeline. Without a supply of new prospective customers or clients in various stages of conversion, your business can suffer long-term. That’s your pipeline. more
Marketing professionals succeed by getting to know their clients and developing creative and workable plans so the company can generate business and accomplish its mission. more
I get a ton of emails from people seeking insight or asking me to solve their sales dilemmas. Here are a few that may relate to your job, your life, and (most important) your sales thought process right now. more
Would you ever let someone you barely know design your next print advertisement for your law practice? Of course you wouldn’t. But, if you’re allowing your LinkedIn connections to endorse you for your “Skills & Expertise,” and adding this information to your profile page, you’re effectively making public statements about you and your law practice that may not be in your best interest. more
The following is an excerpt of “Law 12: Serve Memorably” from my new book, “21.5 Unbreakable Laws of Selling”: more
Social media has become a vital piece of marketing for small businesses. But many lack a specific strategy for using social media and end up with a scattershot approach that lacks punch. This misses a major opportunity to engage with customers and prospects and manage the business’ online reputation. more
As you may know, I’m a regular flyer. About 200 flights a year. Mostly on major airlines, but because I’m more interested in flying nonstop than getting travel miles or points, I take whatever airline is most convenient for my schedule. more
A company built by three Rhode Island natives is bound to be committed to growing in the Ocean State, although that growth comes from clients all over the U.S. more
“Where’s the action? Where’s the game?” is a line in the song “Oldest Established” from the immortal Broadway show (and my personal favorite) “Guys and Dolls.” more
Creativity and key acquisitions of known brands are the reasons behind the rapid growth of the marketing company Seven Swords Media. more
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