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The digital world is changing rapidly with profound implications for how small businesses are found online, in search, on mobile devices and in social media. Here’s my list of some of today’s key digital trends with the greatest potential impact:
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12/24/12
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It seems society is loosening up. The Internet, music, movies, book titles, TV, and texting have created an “openness revolution” not matched since the ’60s.
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12/24/12
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The first thing to know about Indian cooking, said Sanjiv Dhar, executive chef at and owner of
By Rebecca Keister |
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“That’s all I can stands. I can’t stands no more!” When Popeye the Sailor says that, a can of spinach appears out of nowhere, he pops it open, and downs it to gain amazing strength. From there he beats up Bluto and rescues Olive Oil.
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12/10/12
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In this age of social media and digital everything, you can’t afford to be a website weakling. If your competition has a killer online presence, and you don’t, you lose. Today’s consumers look online more than ever before. Even business owners who think they don’t really need a “best in class” website are missing more than they think.
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12/10/12
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I get a ton of emails from people seeking insight or asking me to solve sales dilemmas. Here are a few that may relate to your job, your life and, most important, your sales thought process right now.
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12/3/12
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No doubt about it. Business owners and startups are piling into social media marketing like never before. But the most successful businesses don’t go naked. They deploy a variety of digital tools to amplify and monitor their efforts.
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12/3/12
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If you run a business and still think of Google only for search and AdWords, you may be missing something that could help your business work smarter and cheaper. The search giant is really a softy when it comes to small business, and has been working to woo biz owners and startups into its Google Apps for Business bundle.
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11/26/12
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The most misused word in sales will surprise you. It’s “value.”
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11/26/12
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It is indisputable that the Internet, with its ever-expanding base and social media platform, is an important aspect of any marketing scheme. But a new study indicates that good old-fashioned networking in person is still valuable and vital to the success of both small- and new-business owners.
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By Michael Souza
Contributing Writer | 11/19/12 |