Marketing
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Your sales voice: What is it saying to you?
I was recently at Washburn University in Topeka, Kan., giving a seminar sponsored by Sales & Marketing Executives International. I had an informal logistics meeting with some of the association members before the event when Jamie, the young woman who directed me to my preparation room, talked to me about her career. I asked her what she was seeking to become. more
9/24/12
For most, progress too slow to see
Rhode Island’s economic recovery is now moving at a pace too slow for many local business leaders to perceive it. more

By Patrick Anderson
PBN Staff Writer | 9/24/12 | 1 comment

Creating a mastermind to make more sales
Calls not getting returned? more
9/17/12
Beautiful trip for events-promo firm
He might not be a native Rhode Islander, but Rick Simone is quite the Ocean State loyalist. more

By Rebecca Keister
PBN Staff Writer | 9/17/12

PBN.com gets a makeover
PBN.com is sporting a new, streamlined look. The revamped website features a simplified page design that offers readers easier access to Rhode Island and southeastern Massachusetts’ most comprehensive collection of business news. more
| 9/15/12
Global sales needs are also local sales needs
I’m traveling to Warsaw, Poland, next month to deliver two public seminars. After a couple Skype interviews, I discovered that although the United States and Poland are 5,000 miles and many, many cultures apart, our sales needs are the same. more
9/10/12
Facebook ads don’t work
Should small-business owners advertise on Facebook? While some who’ve tried it seem satisfied, others are convinced it’s a bust for most local businesses. When USA Today ran an article recently on Facebook’s effort to attract small-biz advertisers, many business owners responded to say their experience with such ads was negative. more
9/10/12
NanoSteel hopes to deliver auto-industry advance
There are big things happening at NanoSteel, the Rhode Island-based designer of nano-structured steel materials, with a long history in steel coating. more
New and traditional marketing
Marketing a new small-business product or service in a highly fragmented media world has become trickier than ever. Relying only on slow-moving, old-school methods such as direct mail and print ads is a thing of the past. Today, success belongs to those who compile the most effective media mixture. more
9/3/12
Firm profiting by showing clients path to online sales
Since its founding in 2006, Astonish Results LLC in Warwick has grown rapidly while many other Rhode Island companies have had to take a step back during the recession. This summer, Astonish was ranked the 267th-fastest-growing company in the United States by Inc. Magazine, second among Rhode Island companies to only Alex and Ani. What’s as surprising as the trajectory of Astonish’s growth – from 45 employees at the end of 2010 to 100 this year – is that the company jumped into an entirely new primary market in 2008 and 2009, just as the recession was taking hold. more
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