Updated October 26 at 6:30pm
51 results total, viewing 1 - 10
Everyone is a marketing expert. It is frankly one of the worst things about working in my industry. Not to sound pretentious, but great advertising is art. Only harder. more
Rhode Islanders will be debating the quality and effectiveness of the state's new tourism and economic-development initiative, "Rhode Island: Cooler and Warmer," for quite a while. What should not take long to evaluate, however, is the … more
(Updated 2:41, 4:10 and 4:56 p.m.) Reaction to Rhode Island’s new slogan, Rhode Island: Cooler and Warmer, has been anything but lukewarm. more
The person at the top of any enterprise, large or small, for-profit or nonprofit, gets the recognition, for things gone right or wrong. And that is as it should be. But the chances of success are improved greatly if that person has … more
Growing a company's brand requires making a lasting connection with customers beyond just the usefulness of a single product or service, according to the four panelists at the Providence Business News summit "Growing and Protecting Your Brand," held … more
Regan Communications Group has expanded into Charleston, S.C., marking its eighth office. more
Betsy Wall has been appointed chief marketing officer of the R.I. Commerce Corp. She brings extensive experience in public service to her new role. Wall served more than eight years as executive director of the Massachusetts Office of Travel & … more
DON SARACEN, president of Saracen Sales & Marketing of Bristol, was named the 2015 Alan Weiss Award of Excellence recipient. The award is given annually to a past president of the National Speakers Association of New England who has demonstrated a … more
Thinking. Sales thinking. Service thinking. Business thinking. You have opportunities to think about your business growth and your sales growth every day. The big questions are how and when do you do it? And once you've arrived at … more
For marketers who want to truly leverage today's new media, paid marketing is the least-desirable route to travel. A few years ago an article was published in the McKinsey Quarterly that changed the way we view marketing efforts. Now … more
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