Updated January 24 at 12:28am
Marketing
70 results total, viewing 1 - 10
Everyone is a marketing expert. It is frankly one of the worst things about working in my industry. Not to sound pretentious, but great advertising is art. Only harder. more
Rhode Islanders will be debating the quality and effectiveness of the state's new tourism and economic-development initiative, "Rhode Island: Cooler and Warmer," for quite a while. What should not take long to evaluate, however, is the … more
(Updated 2:41, 4:10 and 4:56 p.m.) Reaction to Rhode Island’s new slogan, Rhode Island: Cooler and Warmer, has been anything but lukewarm. more
An Arizona firm that provides website design to destination marketing organizations has been hired to revamp the visitrhodeisland.com website. more
The person at the top of any enterprise, large or small, for-profit or nonprofit, gets the recognition, for things gone right or wrong. And that is as it should be. But the chances of success are improved greatly if that person has … more
Growing a company's brand requires making a lasting connection with customers beyond just the usefulness of a single product or service, according to the four panelists at the Providence Business News summit "Growing and Protecting Your Brand," held … more
Steve Jobs once commented, "If today were the last day of your life, would you want to do what you are about to do today?" These are words to live by as Jobs, both literally and figuratively, certainly knew the tender balance between … more
The idea that clients are looking for pieces to last a lifetime drives the design behind the leather wallets, bags, briefcases and general accessories handcrafted by Lotuff Leather. "Our clients are looking for slow fashion, not fast … more
Barb Finer, CEO of TechSandBox, a science- and technology-based startup incubator based in Hopkinton, Mass., talks about its recent pitch competition and how the incubator got started. more
The millennial generation is a tough nut to crack, but 34 University of Rhode Island marketing students have taken on the challenge of broadening car-manufacturer Acura's popularity among 21- to 35-year-olds. Using the generation's … more
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