Updated April 28 at 3:28pm
Marketing
70 results total, viewing 1 - 10
Two years after losing her left leg below the knee, Boston Marathon bombing survivor Heather Abbott held a celebration that marked how far she's come and how far she's poised to go from here. The launch of The Heather Abbott Foundation near … more
Sierra Barter didn't set out to begin a national movement when she started a nonprofit social organization, The Lady Project. Instead, she and her friend co-founded what they thought would be a fun way for interesting women to network, for … more
As one of two top executives at a social-benefit corporation in Rhode Island, Maureen Cronin gets hired to solve problems and create change. She takes on that role as co-founder and CEO through her firm, Worldways Social Marketing, in … more
For marketers who want to truly leverage today's new media, paid marketing is the least-desirable route to travel. A few years ago an article was published in the McKinsey Quarterly that changed the way we view marketing efforts. Now … more
Walter Callender, co-founder and managing partner of Práctico Innovation, discusses with Providence Business News the results of its recent competition and the private company’s mission. more
If you've ever had anything custom-made, you know how satisfying the experience can be. Whether it's a new house, a bespoke shirt or even a special sandwich, getting exactly what you ordered is gratifying. That's why I think we should … more
A ringing bell echoes loudly in the foyer of ParsonsKellogg LLC. The sound interrupts Director of Business Development Bryan McWilliams midsentence. He's explaining how the East Providence company represents Rhode Island as a top player in … more
Ten years into her career at HCC Marketing in Barrington, Kerry Chaffer learned from a confidant that the "chemistry" she engendered in making clients comfortable was not necessarily her biggest asset . "I think I hid the smarts behind the … more
S. James Kwon operated as a consultant of graphic design using the brand name Figmints, beginning in 1999. For the next decade or so, he worked with several marketing and design agencies throughout the Northeast, developing brands and … more
Think about the last few things you purchased. They hold the secrets to increasing your sales. Giving a seminar, I was in a stream-of-conscience talking about buying motives and why people buy. As usual I was focused on the … more
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