Marketing
27 results total, viewing 1 - 10
In today’s hyper-competitive business climate, companies need to continuously refine their marketing strategies to ensure that internal resources are optimized and new business-development efforts are finely tuned. While business owners are usually on top of every detail of their new business efforts (i.e. how much are we spending to bring in new business this year), often the examination of the proper use of internal resources is lacking. more
Alex and Ani LLC will cut nine jobs from its Seven Swords Media unit as it prepares to turn over much of its marketing work to an external advertising agency. The jewelry manufacturer said earlier this week it had selected MODCo Group of New York as its advertising agency of record following a search that was completed in April. more
Duffy & Shanley’s public relations team has won four awards through The Publicity Club of New England’s annual Bell Ringer Awards, announced June 9. more
Rhode Island mobile Web solutions company MoFuse Inc. has been acquired by The Search Agency, a global online marketing firm headquartered in Los Angeles seeking to boost its mobile management offerings for small and local businesses. more
The 35th Telly Awards has named The Center for Prisoner Health and Human Rights at The Miriam Hospital a 2014 Online Video Bronze Telly Award winner for the video “Staying Alive on the Outside.” The award is for excellence in video and television. more
Social media has become second nature for many small-business owners and startup entrepreneurs. Business owners spend significant time – and sometimes money as well – seeking fans, likes and followers on all kinds of social platforms, from Facebook and Twitter, to LinkedIn, Quora, Tumblr and Pinterest, among others. more
Amid changing ownership, competition and technology propelling radio through dramatic transformation, Cumulus Broadcasting Market Manager Barbara Haynes has remained clearsighted. more
If you take the name “Creative Capital,” you better be able to back it up. In its “Bring Your Company to Life,” marketing program, The Providence Foundation and its community partner, the Downtown Improvement District, are making good on that premise. more
Even in the Ocean State, not everyone knows their clams. more
Gerald J. Bronkhorst, 45, of Suamico, Wis., trains students from six high schools in northeast Wisconsin in an advanced-manufacturing mobile lab – a model Rhode Island educators are considering emulating. more
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