Updated July 29 at 10:29am
Media
103 results total, viewing 41 - 50
“Rhode Island: Cooler & Warmer” may be no longer, but it sparked the imaginations of many who turned to the Internet with their own ideas for state slogans. more
(Updated 1:40 p.m.) R.I. Commerce Corp. board member Karl Wadensten on Monday said Gov. Gina M. Raimondo did the right thing in dropping the widely panned slogan “Rhode Island: Cooler and Warmer” from a $5 million tourism marketing campaign, but added there needs to be “a post mortem” on the process that led to its adoption and error-filled rollout. more
FM Global and Textron Inc. each made Forbes’ list of America’s Best Employers, ranking 275th and 349th, respectively. more
(Updated 3:43 p.m.) Betsy Wall, the new chief marketing officer for R.I. Commerce Corp., said the commentary surrounding the new logo and slogan, “Rhode Island: Cooler & Warmer,” has helped spread the word about the Ocean State. more
Bristol is one of the 18 most fascinating small cities and towns to visit in the country, according to Expedia.com. more
IndieWhip, the company that made the Rhode Island tourism video featuring Iceland footage, says, “It’s going all in on Rhode Iceland.” more
Three days after the state’s new slogan and logo “Rhode Island: Cooler & Warmer” were unveiled, people are still up in arms, and a state representative wants a detailed explanation regarding what was spent on the tourism campaign. more
(Updated 2:41, 4:10 and 4:56 p.m.) Reaction to Rhode Island’s new slogan, Rhode Island: Cooler and Warmer, has been anything but lukewarm. more
Adweek magazine interviewed CVS Health Corp.’s senior vice president and chief marketing officer, Norman de Greve, about the company’s “game-changing” decision to stop selling tobacco-related products two years ago, as well as its latest campaign, “Be the First,” a five-year, $50 million effort to fight tobacco addiction and create the first tobacco-free generation. more
Gov. Gina M. Raimondo has made it onto Fortune’s third annual list of the World’s 50 Greatest Leaders, sharing space with Pope Francis, Supreme Court Justice Ruth Bader Ginsburg and U2’s Bono. more
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