Drawing on source material as diverse as the Gettysburg Address and “Cinderella,” University of Rhode Island President David M. Dooley told the audience at Providence Business News’ 15th Business Excellence Awards event of the importance of seeing the world as it could be, not just as it is.
For marketers who want to truly leverage today's new media, paid marketing is the least-desirable route to travel.
A few years ago an article was published in the McKinsey Quarterly that changed the way we view marketing efforts. Now …
Time was that business success involved product creation, then marketing, then production and selling, then doing it all over again. But that's so 20th century.
The communications revolution that the Internet ushered in has added a powerful …
Adweek magazine interviewed CVS Health Corp.’s senior vice president and chief marketing officer, Norman de Greve, about the company’s “game-changing” decision to stop selling tobacco-related products two years ago, as well as its latest campaign, “Be the First,” a five-year, $50 million effort to fight tobacco addiction and create the first tobacco-free generation.