|
As online video gets cheaper and easier to produce, and its effectiveness as a marketing method grows, more and more small businesses are jumping in. Business owners who’ve stuck largely to text-based marketing channels such as search ads, blogs and social networks are discovering that video can be a compelling addition to a marketing mix.
more
8/6/12
|
|
LinkedIn has become the most common social media tool used by companies on Inc. magazine’s 2012 Inc. 500 list, according to a study released Tuesday by the University of Massachusetts Dartmouth.
more
By PBN Staff
|
|
The South County Tourism Council was recognized Monday by the North American Travel Journalists Association for travel reporting “excellence” in its publication, the South County Style Guide. The guide won first place for working under a marketing budget of $400,000 or less.
more
By Alex Kowalski |
|
According to preliminary data, WJAR-TV NBC 10 garnered the most viewers among adults ages 25 to 54 in southern New England for its collection of newscasts.
more
By Lindsay Lorenz |
|
(Updated, 3:20 p.m.) The Boston Phoenix will close immediately, as will WFNX.com, the company’s online radio station, reported Boston.com.
more
By PBN Staff
|
|
A.H. Belo Corp., the parent company of the Providence Journal and three other daily newspapers, saw its net income fall 5.2 percent to $2.6 million, or 11 cents per diluted share during the fourth quarter, but moved into the black for the whole of 2012.
more
By PBN Staff
|
|
Lin TV Corp., saw its profit plummet even as revenue rose during the fourth quarter and 2012 as a whole, the company reported Thursday. The decrease was mostly due to a $94 million charge from an agreement between Lin Texas, Comcast and General Electric.
more
By PBN Staff
|
|
WASHINGTON – A Warwick company is among the first to take advantage of a new U.S. Small Business Administration online platform that gives entrepreneurs the opportunity to share their stories and showcase their successful and thriving businesses.
more
9/10/12
|
|
Dana L. Priest, two-time Pulitzer Prize winning journalist for The Washington Post, will receive the Pell Center prize for “Story in the Public Square” in recognition of her investigative reporting career, the center announced Tuesday.
more
By Alex Kowalski |
|
Local multimedia company Lin TV Corp., which does business as Lin Media, has acquired a majority ownership position in multi-channel ad buying and optimization company Dedicated Media, its second such acquisition in recent weeks.
more
By PBN Staff
|