In an unprecedented forum, four of Rhode Island’s six living governors spoke with one another for an hour about economic development, education, politics and demographics as part of Providence Business News’ 30th anniversary programing.
(Updated 1:40 p.m.)
R.I. Commerce Corp. board member Karl Wadensten on Monday said Gov. Gina M. Raimondo did the right thing in dropping the widely panned slogan “Rhode Island: Cooler and Warmer” from a $5 million tourism marketing campaign, but added there needs to be “a post mortem” on the process that led to its adoption and error-filled rollout.
(Updated 3:43 p.m.)
Betsy Wall, the new chief marketing officer for R.I. Commerce Corp., said the commentary surrounding the new logo and slogan, “Rhode Island: Cooler & Warmer,” has helped spread the word about the Ocean State.
Three days after the state’s new slogan and logo “Rhode Island: Cooler & Warmer” were unveiled, people are still up in arms, and a state representative wants a detailed explanation regarding what was spent on the tourism campaign.