Updated May 28 at 11:25am
Public Relations
18 results total, viewing 1 - 10
For marketers who want to truly leverage today's new media, paid marketing is the least-desirable route to travel. A few years ago an article was published in the McKinsey Quarterly that changed the way we view marketing efforts. Now … more
S. James Kwon operated as a consultant of graphic design using the brand name Figmints, beginning in 1999. For the next decade or so, he worked with several marketing and design agencies throughout the Northeast, developing brands and … more
Even though we know that "telling isn't selling," we can't stop doing it. It's become second nature to tell customers what to think, believe and buy. In a sense it is, since most of us were raised to respect authority, whether it was the … more
Eighteen years ago, I moved back to Rhode Island after a 10-year stint in Los Angeles. Sure, the weather was great. The people were wonderful, and there were a lot of great business opportunities. But what I missed most during my time on the West … more
(Updated 12:33 p.m.) Havas PR, one of the companies working with the R.I. Commerce Corp. on the new statewide tourism campaign, will reduce its project fees by an additional $90,000. more
A marketing communications firm is being sought to partner with the Rhode Island charter fishing industry to develop a marketing campaign for charter and party boat fishing in the Ocean State. more
Regan Communications Group has expanded into Charleston, S.C., marking its eighth office. more
The state’s new tourism campaign is coming to the Blackstone Valley later this month so Rhode Islanders can continue to make it their own. more
The Rhode Island Bicycle Coalition has doubled the size of its board of directors and extended the contract of Program Director Alex Krogh-Grabbe. more
Cleveland Kurtz has been president of the Rhode Island Rhythm and Blues Preservation Society for about five years. Along with a love for the music, he supports the group’s commitment to music in education for young people. Here he shares how his organization fulfills its mission. more
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