Updated July 28 at 12:28pm
Tourism
168 results total, viewing 1 - 10
“Rhode Island: Cooler & Warmer” may be no longer, but it sparked the imaginations of many who turned to the Internet with their own ideas for state slogans. more
(Updated 3:43 p.m.) Betsy Wall, the new chief marketing officer for R.I. Commerce Corp., said the commentary surrounding the new logo and slogan, “Rhode Island: Cooler & Warmer,” has helped spread the word about the Ocean State. more
Booming travel and tourism in Boston has spilled over into the lodging industry in Rhode Island this past year, and is part of the reason a consultant is “bullish” on the market here. more
Everyone is a marketing expert. It is frankly one of the worst things about working in my industry. Not to sound pretentious, but great advertising is art. Only harder. more
The state has a new tourism logo and marketing campaign: “Rhode Island: Cooler and Warmer.” Gov. Gina M. Raimondo and the R.I. Commerce Corp. on Monday unveiled the new campaign and slogan. more
(Updated 1:40 p.m.) R.I. Commerce Corp. board member Karl Wadensten on Monday said Gov. Gina M. Raimondo did the right thing in dropping the widely panned slogan “Rhode Island: Cooler and Warmer” from a $5 million tourism marketing campaign, but added there needs to be “a post mortem” on the process that led to its adoption and error-filled rollout. more
What if the National Rifle Association is right that the no-fly list shouldn’t be used for denying people guns, as President Barack Obama has urged and Connecticut Governor Dannel Malloy has said … more
Getting a "World Heritage" designation for Newport is no easy task, but with a tip from the National Park Service, Newport is trying again and adding Providence into the mix. There are only 23 World Heritage sites in the United States. The … more
Rhode Islanders will be debating the quality and effectiveness of the state's new tourism and economic-development initiative, "Rhode Island: Cooler and Warmer," for quite a while. What should not take long to evaluate, however, is the … more
Gov. Gina M. Raimondo is asking the R.I. Department of Administration to help review what contributed to the error-filled rollout of the state’s $5 million tourism marketing campaign. more
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