Get serious about making marketing work - PBN.com - Providence Business News

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From the June 22, 2009 edition

ADVICE

Get serious about making marketing work

Successful marketing depends on one basic concept. To find it, start by peeling away the corporate jargon and the pompous pronouncements of the would-be gurus, and if you are lucky, you may find the key is total focus on the customer, not the product or the company. More »

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