PROVIDENCE, Rhode Island – MobileVerb, a division of Englund Studio which develops mobile versions of websites for businesses throughout Southern New England, today announced launch of a campaign to end pinching.
“If mobile visitors must pinch their screen for a larger view of a website, then the site is poorly branded and potential customers are lost,” said Dave Englund. “It is our mission to ensure that areas businesses are not losing potential sales due to the pinch factor.”
Mobile-friendly websites load faster, are finger-friendly, and work well with the psychology of mobile users who tend to be an impatient group needing answers fast.
“A well-designed mobile-friendly site gives on-the-go consumers instant access to critical contact information and enhanced purchasing opportunities,” said Englund.
In addition to ease-of-use, mobile websites provide a multitude of opportunities for businesses today. From mobile payments, QR code scanning for coupons, geographic targeting of customers, customized applications, and push-through campaigns to social media marketing and its “share” factor, this all means missed opportunities for non-mobile websites that lack a mobile strategy.
“Ninety-one percent of mobile internet access is to socialize, and the primary expectation for QR code scanning is for coupons,” said Englund. “The combination of these factors demands that restaurants and boutique shops that rely on word of mouth need a mobile strategy yesterday.”
According to Mashable Business, the largest independent news source dedicated to covering digital culture, social media and technology, Starbucks presented stats that show 2011 was the “year of mobile” for the company. Among other highlights was the company’s Cup Magic augmented reality app, which has spurred 450,000 “engagement points” since its November release. An engagement point refers to a use of the app. According to the statistics, 91% of people who downloaded the app used it.
Mobile devices reportedly drove most of last year’s Black Friday and Cyber Monday business, accounting for 14.3 percent of all online Black Friday traffic and 9.8 percent of all online purchases.
“One half of all local searches for business, retailers, and restaurants are performed on mobile devices,” said Englund. “It is projected that by 2014, mobile internet will overtake desktop usage and local business must make the leap into mobile websites now.”
For a FREE Mobile Strategy Report, email info@mobileverb.com with the subject heading ‘Free Report’ and include a link to your current website.
For more information, visit www.mobileverb.com, call 401-203-5007.
Do you think that the consumer will eventually catch on to what QR codes are, learn what they need to scan them and use the mobile coupon that the QR code is connected to as they do today with paper coupons?