Dunkin’ Donuts adds jazz to get less pit and more stop: retail

DUNKIN' DONUTS is rolling out new store designs to combat its sugar-caffeine fix pit stop reputation and get customers to stick around the outlets for a long time, a la Starbucks. / BLOOMBERG NEWS FILE PHOTO/EMILE WAMSTEKER
DUNKIN' DONUTS is rolling out new store designs to combat its sugar-caffeine fix pit stop reputation and get customers to stick around the outlets for a long time, a la Starbucks. / BLOOMBERG NEWS FILE PHOTO/EMILE WAMSTEKER
CANTON, Mass. - The world’s largest donut chain has long sold itself as a pit stop. “America runs on Dunkin’,” goes the company’s slogan, and its customers typically stop in for a pre-work sugar-and-caffeine jolt and then split. Now, in an effort to get customers to stick around and visit after the morning rush, Dunkin’…
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