Five Questions With: Heidi Farmer Piccerelli

Heidi Farmer Piccerelli is a sales associate with Mott & Chace Sotheby’s International Realty. / COURTESY MOTT & CHACE SOTHEBY’S INTERNATIONAL REALTY
Heidi Farmer Piccerelli is a sales associate with Mott & Chace Sotheby’s International Realty. / COURTESY MOTT & CHACE SOTHEBY’S INTERNATIONAL REALTY

Heidi Farmer Piccerelli, a sales associate with Mott & Chace Sotheby’s International Realty, recently completed the sale of a $2 million home in Warwick. This was the most significant sale in the city since September 2014. She responded this week to questions posed by the Providence Business News.

PBN: The house at 1180 Ives Road was a substantial sale. Tell us a bit about the property?

PICCERELLI: This property is special for many reasons, which made it incredibly rewarding to represent it. Isolated on 4.65 acres overlooking the Potowomut River, the property is recognized by the National Wildlife Federation as a Wildlife Habitat. The property also functions as the perfect family entertaining spot equipped with tennis courts, playground, infinity pool/spa with outdoor kitchen and a five-hole mini-golf course. The house was custom built in 2006, with special attention paid to every detail including a media room with catering kitchen, great room with 21-foot ceilings, incredible master suite/spa and a beautifully renovated carriage house. As a certified master gardener, the owner paid special attention to rare and lush plantings with rain beds and waterfalls creating the most magical, efficient, eco-friendly grounds. I never wanted to leave that house when I was there!

PBN: What made that particular transaction noteworthy for you? Was it particularly challenging to market, or not so?

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PICCERELLI: I loved this house the moment I drove down the driveway and connected to it immediately. It had been on the market previously with two other companies, so it was important to think outside of the box in terms of how to make it stand out as a new listing. We were able to bring in new 3-D video technology to give online users a completely unique experience while viewing the house, and with my sellers’ knowledge and teamwork we were able to provide a wealth of information about the house to the consumer before making their first appointment. We ended up in a bidding war and were under contract in 48 days.

PBN: Warwick may not have the same reputation for luxury properties as other communities, is that undeserved?

PICCERELLI: Very much so, yes. In fact, for years, luxury properties have existed in areas such as Cowesett, Warwick Neck and Buttonwoods. For buyers who prefer newer construction Anglesea offers many luxurious properties. From what I experienced in marketing 1180 Ives Road, there are high-end buyers coming from many different areas who are catching on to the fact that these places in Warwick do indeed exist, and that access to Providence is actually easier (and quicker) than they think. Areas like Cowesett and Ives Road benefit from bordering East Greenwich and are both are a short distance to the charming Main Street with wonderful shops and restaurants.

PBN: Tell us a bit about your background in real estate. How long have you been a sales associate or Realtor?

PICCERELLI: It’s hard to believe, but I am going on my 14th year as a sales agent having worked for two local companies prior to my new affiliation with Mott & Chace Sotheby’s International Realty.

PBN: What do you enjoy most about the career?

PICCERELLI: The people I work with, the opportunity to represent something my client has put his or her hard earned money and soul into, as well helping buyers feel a connection to a house or property. I love this state. I grew up here. As a novice wildlife photographer, the icing on the cake for me is being able stop while traveling through some amazing places on the way to showing houses.

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