Loyalty can pay off in big, little ways for retailers

SOMETHING TO SAVOR: Jessica Granatiero, proprietor of the Savory Grape in East Greenwhich chats with longtime customer Paul Beaudette. The store uses loyalty programs to help build a relationship with customers. / PBN PHOTO/BRIAN MCDONALD
SOMETHING TO SAVOR: Jessica Granatiero, proprietor of the Savory Grape in East Greenwhich chats with longtime customer Paul Beaudette. The store uses loyalty programs to help build a relationship with customers. / PBN PHOTO/BRIAN MCDONALD
When Jon Hyde wants a glass of wine, the resident of the Saunderstown section of North Kingstown favors cabernet sauvignon and shiraz. When buying a bottle, though, he isn’t always sure what brands match his taste. Using the loyalty rewards program at The Savory Grape, the East Greenwich wine store where he shops, means that…

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