Marketing classic brands across platforms connects Hasbro to new generations

CORPORATE CITIZEN: Hasbro Chairman, President and CEO Brian Goldner helps wrap toys during the company's all-employee volunteer day. He believes there's a connection between being in the toy industry and being a good corporate citizen. / PBN PHOTO/RUPERT WHITELEY
CORPORATE CITIZEN: Hasbro Chairman, President and CEO Brian Goldner helps wrap toys during the company's all-employee volunteer day. He believes there's a connection between being in the toy industry and being a good corporate citizen. / PBN PHOTO/RUPERT WHITELEY
Leaning back in his chair, surrounded by toys, newspaper clippings, memorabilia and other family keepsakes, Alan G. Hassenfeld has a playful smile on his face. With a twinkle in his eye, he explains what the holiday season means to him: “It’s a magical time, this time of year. If you’re in the toy business, you…
To read the full story, Subscribe or
Subscribe to PBN
- Advertisement -