RDW Group Inc., one of New England’s largest independent, full-service agencies, and Donnelly & Duncan, the East Providence agency specializing in business-to-business communications, have combined forces to create what promises to be a regional powerhouse in the B-to-B market.
“Donnelly & Duncan is one of the best B- to-B shops in the region and we’re honored to have these fine professionals join forces with RDW,” said Mike Doyle, RDW president, in announcing the development. “Their track record of B-to-B excellence will greatly complement RDW’s own strong capabilities in that area.”
Established in 1987, Donnelly & Duncan is a full-service agency that provides advertising, public relations, media placement, market research, on-line marketing, inquiry management and special promotions for clients. The fifteen-person shop has serviced a variety of regional and international accounts such as Boston Retail Products, Darex Container Products, Honeywell-Elmwood, Neptco Inc. and Saint-Gobain Performance Plastics. Donnelly & Duncan also operates a custom publishing division which has produced specialty magazines for a number of high-profile clients including Allmerica Financial, Brown & Sharpe and UniFirst Corporation.
“Merging with RDW Group is a tremendous benefit for our business and our clients,” said Richard Donnelly, president of Donnelly & Duncan. “Over the years, we’ve developed our own niche and now our clients will enjoy the additional benefits of RDW’s strong stable of resources – including dedicated and award-winning interactive and public relations departments.”
The combined agency will employ 85 communications professionals, Doyle said. “This further solidifies RDW’s strong regional standing,” the RDW president added. Donnelly & Duncan employees will begin the transition to RDW offices at 125 Holden St., Providence, over the next month.