Replace the sales funnel

PBN Staff

09/26/2015

Companies used to view their marketing efforts as a sales funnel. In this traditional model, a company would first try to get as many people into this funnel as possible. They would then push their prospects through stages of awareness, familiarity, consideration and eventual purchase. If it took 10 prospects to close one sale, well…

Register to keep reading or subscribe today and receive unlimited access.
Already a Subscriber?

If you have already logged in and are still seeing this message, please refresh the page as your browser is caching the old content.

Want to share this story? Click Here to purchase a link that allows anyone to read it on any device whether or not they are a subscriber.