Students market Acura through social media

FREEZE: URI students in the College of Business Administration's social media marketing class pose as mannequins – capturing their excitement for the Acura Business Challenge marketing event. / COURTESY URI/NORA LEWIS
FREEZE: URI students in the College of Business Administration's social media marketing class pose as mannequins – capturing their excitement for the Acura Business Challenge marketing event. / COURTESY URI/NORA LEWIS
The millennial generation is a tough nut to crack, but 34 University of Rhode Island marketing students have taken on the challenge of broadening car-manufacturer Acura's popularity among 21- to 35-year-olds. Using the generation's communication mode of choice, social media, the students have been asked to promote the 2017 Acura ILX, an entry-level sports sedan,…

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