At Indian call centers, U.S. culture makes its mark

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ANNU PALAKUNNATHU MATTHEW took a one-year sabbatical fromURI to document the Americanization of call-center workers in India. Her audio-visual exhibit, above, incorporating photos and recorded interviews, is on display at the URI Fine Arts Center through Dec. 10. /
ANNU PALAKUNNATHU MATTHEW took a one-year sabbatical fromURI to document the Americanization of call-center workers in India. Her audio-visual exhibit, above, incorporating photos and recorded interviews, is on display at the URI Fine Arts Center through Dec. 10. /
Every day in India, hundreds of thousands of workers answer calls for U.S. companies, mimicking American accents and adopting names such as Paul, Arnold, Sara and Lisa. But a funny thing is starting to happen, says Annu Palakunnathu Matthew. Indian call-center employees are also bringing aspects of Western culture into their non-professional lives. Matthew noticed…

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