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Chris Ciunci

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‘Wow’ your customers

Many organizations focus primarily on finding new customers. However, a strict emphasis on prospecting will underrepresent the majority of your sales. By neglecting customer...

The rise of account-based marketing

Marketing toward the largest crowd isn’t going to cut it. Instead, target specific decision-makers and influencers you want to reach with personalized, customized campaigns. Account-based...

How to make meetings more efficient

Have you ever left a meeting feeling equally or more confused than when it began? If so, you’re not alone. Consider the following statistics: • According...

View marketing as an investment, not an expense

Peter Drucker, known as the father of modern management, once said, “Because the purpose of business is to create a customer, the business enterprise...

View your website as your online storefront

The digital era is in full swing. Imagine what could happen if a stronger website presence led to even 5 percent more conversions into...

Leverage your internal team

Consumers today are oversaturated with information, making it difficult to produce advertising that can successfully cut through the cluttered sea of modern media. Fortunately,...

Tell a compelling story

The human brain thrives on good stories. This is very good news for your marketing effort. Today alone the average U.S. citizen will read thousands...

Ditch outbound marketing

As traditional outbound marketing strategies have become less useful, inbound marketing has become the most effective method of capturing new business. Inbound marketing involves...

Execution drives results

If its execution is sloppy, the best vision and the best marketing plan in the world will fall flat and yield disappointing returns. In...
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