PROVIDENCE – Bally’s Corp. has acquired the Ireland-based company SportCaller, a business-to-business, free-to-play game provider for sports betting and media companies, Bally’s announced Monday.
The acquisition will allow Lincoln-based Bally’s, formerly Twin River Worldwide Holdings, to use free-to-play games as an additional layer engagement and retention tool in states that authorize sports betting, the company said.
A modernized health plan: Supporting cost management and the employee experience.
The Surest health plan came from a group of innovators wondering: What if health care…
Learn More
“I am delighted to welcome SportCaller to Bally’s Interactive alongside Bet.Works and Monkey Knife Fight,” said George Papanier, Bally’s president and CEO. “[Free-to-play] products represent a core component of our interactive strategy to drive user acquisition to Bally’s ecosystem. SportCaller offers unique products and I am confident that its pioneering platform and deep international expertise will significantly contribute to our growing interactive platforms.”
Terms of the acquisition were not disclosed.
Free-to-play games allow users to play a limited version of a game or application without paying. Typically, players either encounter advertising while playing or are encouraged to make purchases to access more or different content.
