Bally’s acquires SportCaller, a B2B free-to-play game provider

LINCOLN-BASED BALLY'S CORP. has acquired the Ireland-based company SportCaller. / AP FILE PHOTO/WAYNE PARRY
PROVIDENCE-BASED BALLY'S CORP. has acquired the Ireland-based company SportCaller. / AP FILE PHOTO/WAYNE PARRY
PROVIDENCE – Bally’s Corp. has acquired the Ireland-based company SportCaller, a business-to-business, free-to-play game provider for sports betting and media companies, Bally's announced Monday. The acquisition will allow Lincoln-based Bally's, formerly Twin River Worldwide Holdings, to use free-to-play games as an additional layer engagement and retention tool in states that authorize sports betting, the company…

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