BCBSRI launches new wellness platform with Virgin Pulse

DR. RAJIV KUMAR said, “We are delighted to partner with BCBSRI to bring our wellbeing tools, programs and platform to the local Rhode Island community.” Kumar is president and chief medical officer, Virgin Pulse, and founder of ShapeUp. / COURTESY SHAPEUP
DR. RAJIV KUMAR said, “We are delighted to partner with BCBSRI to bring our wellbeing tools, programs and platform to the local Rhode Island community.” Kumar is president and chief medical officer, Virgin Pulse, and founder of ShapeUp. / COURTESY SHAPEUP
PROVIDENCE – Blue Cross & Blue Shield of Rhode Island has announced a new contract with Virgin Pulse to offer its members a customized wellness platform. Beginning next year and continuing through 2017, all BCBSRI members will get access to Virgin Pulse’s global online solution to encourage, improve and sustain healthy habits. Earlier this year,…

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