Butler annual report goes online

PROVIDENCE – This year’s annual report for Butler Hospital, Rhode Island’s only private, nonprofit psychiatric and substance abuse hospital, marks a technological shift in its outreach efforts: the new online report features videos of its patients, telling their stories in their own words.

Viewers can listen and watch as Nikki talks about her battles with depression and a son with schizophrenia, Sheila talks about her struggle with bipolar disorder, and Ann shares her efforts to deal with depression, anxiety and an eating disorder.

The annual report also features videos on Butler Hospital’s research efforts to advance brain health, a review of its 2010 accomplishments, and a look behind the financial numbers.

Instead of printing the 32-page annual report, called “Discover Butler,” and mailing it to about 2,000 people, the hospital decided to cut its costs for printing, postage and labor, and publish online.

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To promote its new online report, Butler did print some 1,600 postcards on recycled paper, with both an online address and QR code that links to both the report and the hospital’s website. Smart phone users with QR barcode reader can scan the code and view the report on their mobile device.

The online report also has an interactive feature, allowing people to comment on the annual report.

Butler also positioned the online endeavor as a small but important step to promote a better environment, saying it saved “500 pounds of paper, about 1,000 kilowatts of energy and 1,750 gallons of water.”

To view Butler’s online 2010 annual report, visit www.butler.org/ri/2010report/.

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