Can data on ATM use aid tourism?

SOME TOURISM LEADERS in the state believe that ATM-use data could help the industry better understand who is visiting Rhode Island. / BLOOMBERG FILE PHOTO/DANIEL TEPPER
TOURISM LEADERS in the state believe that ATM-use data could help the industry better understand who is visiting Rhode Island. However, some have concerns regarding the data and bank customers' privacy. / BLOOMBERG FILE PHOTO/DANIEL TEPPER
Although in his 29th year in the Newport tourism industry, Evan Smith is constantly looking for an edge to increase his understanding of who is visiting the City by the Sea. “I’m always looking for more empirical data,” said Smith, the president and CEO of Discover Newport. This endless quest led him, seven years ago,…
To read the full story, Subscribe or
Subscribe to PBN
- Advertisement -