Advice

'Cross-training will make you more efficient and flexible, and more marketable,' says Guertin. /

Why it pays to bridge the marketing-PR gap

You’re a seasoned communications executive, or perhaps you are just starting out. Can you tell me why two business functions as critical as marketing...

Find a shiny new career for the golden years

Are you a baby boomer who can’t decide whether to retire or keep working? There’s another option you may not have considered. Why not...

Getting no advice is better than bad advice

I can’t help it. I read some bad sales advice today and gotta say something. I’ll try to keep it positive, but my tongue...

Still time to claim phone-tax refund

A new tax credit, applicable only for 2006 filings, could be worth serious money to your company. But if you are like many other...
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Quality is a way, not a thing

I recently had the opportunity to speak to members of the Food Processing Suppliers Association. In doing my preparation, one thing that kept coming...
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What’s your company’s true value?

Dear Dan: We’ve been slowly building our business for almost six years now. I think it’s worth something, but I’m not really sure how...
LOYALTY can be strong in the cola wars. Jeffrey Gitomer is no exception; for him, Coke triggers childhood memories. / PHOTO COURTESY BLOOMBERG NEWS

In the cola wars, it’s the customers who lose

“I’d like a Coca-Cola, please,” I said to the waiter. “Will Pepsi be OK?” he replied. “No, I don’t like Pepsi. I’d like a Coke,” I...
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10 tips for business e-mailing

E-mail rules the business communications roost. It’s fast, efficient, mobile and less intrusive than phoning. It’s also rife with inane blather, embarrassing choices and...
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Exercise helps keep you alert

The lovely spring weather is a pleasant wake-up call after a long, cold and sometimes dreary winter in my home state of Minnesota. As...

The extra mile separates satisfied from loyal

Have you ever heard the phrase, “He went the extra mile”? I want to talk to you about the extra mile in a way that...
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