What could you be known for?
In the United States, many people – so it seems – want to be famous. People love to read about the comings and goings...
Veterans’ rights as employees are well protected
With the focus on laws prohibiting discrimination based on gender, religion and race, employers may be surprised to learn that one of the most...
Franchises open doors to business
Dear Dan: This is the year I finally make the move to go into business for myself. But I’m not getting any younger,...
A great brand isn’t just memorable – it sells
Things go better with Coke. Fly the friendly skies of United. Have it your way. Not!
What does “branding” mean to you?
Growing up in the...
Is your company ready to ‘swirl and sip’?
My favorite episodes of “The Office,” NBC’s so-real-it’s-scary sitcom, always involve the party planning committee. This austere group is headed by Angela, who –...
The counter that counts most
Charles Walgreen, founder of the drugstore chain, was an ambitious young pharmacist on the South Side of Chicago in 1901. When a customer phoned...
Postal rates may soon go up again
Dear Dan: Our marketing plans call for stepping up our use of direct mail this year, and we also use the mail for a...
‘Factoring’ receivables into working capital
Like nearly every business, yours needs working capital. The problem is, your cash receipts from customers tend to come in more slowly than your...
All for one and one for all – except in sales
Selling is an individual sport. Don't take my word for it; ask any seasoned salesperson.
Oh sure, they're willing to ask experts and take...
Commercial building on course for strong year
With the first two months of 2007 nearly behind us, we have a good sense of what the coming year will bring. For the...
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