Citizens Bank announces $40K giveaway to ‘fund your dream’

Citizens Bank
CITIZENS FINANCIAL GROUP INC. is giving away $40,500 as part of its "Fund Your Dreams Giveaway" to promote home equity lines of credit. / BLOOMBERG FILE PHOTO/KELVIN MA

PROVIDENCE – In an attempt to promote its home equity line of credit business, Citizens Bank is giving away up to $40,500 as part of its “Fund Your Dreams Giveaway.”

The Providence-based bank is asking customers to submit a 30-second video or 150-word essay describing a dream that could be funded by up to $25,000. The bank will then decide to give out a variety of cash prizes to selected winners.

“Whether it’s through the Fund Your Dreams Giveaway, or everyday interactions we have with our customers, we want them to know that Citizens is always there to help them reach their potential,” said Domenick Forte, head of HELOC at Citizens. “For example, in some cases a home equity line of credit can be the most effective way to finance home renovations or other major life events, both expected and unexpected.”

The bank, a subsidiary of Citizens Financial Group Inc., is accepting entries until May 31, and will award 13 different prizes as follows:

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  • One grand-prize winner: $25,000
  • One first-prize winner: $10,000
  • One second-prize winner: $5,000
  • Five finalists: $100

Citizens will also donate up to $25,000 to the Military Warriors Support Foundation, providing $100 per entry for the first 150 entries through the giveaway. It will then donate an additional $10,000, according to a press release.

“Fund your dreams is a great way for us to not only help our customers, but also raise awareness for this great organization with whom we have partnered with for the past two years to provide a mortgage-free home to a military veteran,” Forte said.

This year’s recipient will be in Pittsburgh, Pa., and will be announced in May.

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