Disney’s quest to find the next Frozen

DISNEY PRINCESS dolls are shown for sale. Frozen, in particular, was a winner on store shelves. / BLOOMBERG NEWS PHOTO
DISNEY PRINCESS dolls are shown for sale. Frozen, in particular, was a winner on store shelves. / BLOOMBERG NEWS PHOTO
NEW YORK - Walt Disney Co.’s Frozen, a fantasy tale of a snow queen coming to grips with her icy powers, was a stunning winner on store shelves. Years after the film’s release, children are still squealing for pretty dolls, kiddie karaoke machines, and tiny ice palaces. There are board games, Play-Doh sets, and upholstered…
To read the full story, Subscribe or
Subscribe to PBN
- Advertisement -