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Creating Value Through Differentiation: How to Stand Out from the Competition

February 7 @ 7:30 am - 9:30 am

$45 – $55

Please join The Forum for another exceptional program.

Creating Value Through Differentiation: How to Stand Out from the Competition

Bryant University ~ Wednesday, February 7, 2018 – 7:30-9:30 AM

In industry after industry, firms find themselves competing head-to-head with rivals offering similar products and services. Customers have a hard time distinguishing among the competitors. In fact, firms often find themselves constantly benchmarking and copying one another. As a result, firms imitate one another continuously, and strategies converge over time. How can companies truly differentiate themselves in the marketplace? What does it take to stand out from the crowd and create a distinct competitive positioning? In this presentation, Professor Michael Roberto will address these important competitive questions.

Our featured Speaker is Dr. Michael A. Roberto. Professor Roberto is the Trustee Professor of Management and Director of the Center for Program Innovation at Bryant University in Smithfield, RI. He joined the tenured faculty at Bryant after serving for six years on the faculty at Harvard Business School.

Professor Roberto has written two books: Why Great Leaders Don’t Take Yes For An Answer (2nd edition published in 2013), and Know What You Don’t Know, published in 2009. Professor Roberto also has created three best-selling audio/video lecture series for The Great Courses: The Art of Critical Decision Making (2009), Transformational Leadership (2011), and Critical Business Skills: Strategy (2015).

Professor Roberto’s research and teaching have earned several major awards. The Everest Leadership and Team Simulation (from Harvard Business Publishing) won top prize in 2011 in the eLearning category at the 16th Annual MITX Interactive Awards, the largest awards competition in the country recognizing achievements in the creation of web and mobile innovations and emerging applications produced and developed in New England. His multimedia case study about the 2003 space shuttle accident, titled Columbia’s Final Mission, earned the software industry’s prestigious Codie Award in 2006.

On the teaching front, Professor Roberto is a nine-time winner of the Outstanding MBA Teaching Award at Bryant University. He also has won Harvard’s Allyn Young Prize for Teaching in Economics on two occasions.

Professor Roberto has taught in the leadership development programs and consulted at a number of firms including Mars, Apple, Deloitte, Google, FedEx, Target, Disney, Morgan Stanley, Gannett, Wal-Mart, Siemens, Pernod Ricard, Phillips 66, Conoco Phillips, and Union Pacific. He’s also presented at numerous government organizations including the FBI, NASA,
Joint Special Operations Command, the Air War College, and West Point. Over the past fourteen years, Professor Roberto has served on the faculty at the Nomura School of Advanced Management in Tokyo, where he teaches in an executive program each summer.

Professor Roberto received an A.B. with honors from Harvard College in 1991. He earned an M.B.A. with High Distinction from Harvard Business School in 1995, graduating as a George F. Baker Scholar. He also received his D.B.A. from the Harvard Business School in 2000.



Bryant University, Bello Center
1150 Douglas Pike
Smithfield,RI02917United States
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