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The Business Value Forum Presents: Creating Business Value Through Differentiation
February 7 @ 7:30 am - 9:30 am$45 - $55
In industry after industry, firms find themselves competing head-to-head with rivals offering similar products and services. Customers have a hard time distinguishing among the competitors. In fact, firms often find themselves constantly benchmarking and copying one another. As a result, firms imitate one another continuously, and strategies converge over time.
How can companies truly differentiate themselves in the marketplace? What does it take to stand out from the crowd and create a distinct competitive positioning? This program is presented by Professor Michael Roberto. Professor Roberto is the Trustee Professor of Management and Director of the Center for Program Innovation at Bryant University in Smithfield, RI. He joined the tenured faculty at Bryant after serving for six years on the faculty of the Harvard Business School.
Professor Roberto has taught in the leadership development programs and consulted at a number of firms including Mars, Apple, Deloitte, Google, FedEx, Target, Disney, Morgan Stanley, Gannett, Wal-Mart, Siemens, Pernod Ricard, Phillips 66, Conoco Phillips, and Union Pacific.
He’s also presented at numerous government organizations including the FBI, NASA, Joint Special Operations Command, the Air War College, and West Point.
His extensive business experience bridges the gap between the classroom and the world of business. This presentation will offer many ideas for your consideration and implementation.
Professor Roberto has written two books: Why Great Leaders Don’t Take Yes For An Answer (2nd edition published in 2013), and Know What You Don’t Know, published in 2009. He is also in the process of writing his third book.
Additionally he has created three best-selling audio/video lecture series for The Great Courses:
The Art of Critical Decision Making (2009),
Transformational Leadership (2011), and
Critical Business Skills: Strategy (2015).