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Winter 2018 Marketing Smarter Series- Workshop #1

February 13 @ 8:00 am - 10:00 am


Workshop #1: Marketing Redefined & Building a Strategic Marketing Plan Primed For Growth

Marketing is no longer about sales brochures, logos and creative. Cutting edge manufacturers are embracing a marketing playbook that is consumed with growth and lead generation vs. creative. This workshop will discuss the changing role marketing plays in a manufacturer’s short and long term growth objectives and what you can do to harness the latest tools and tactics.
Small businesses with formalized, growth-centered strategic plans achieve their goals more efficiently and cost-effectively than those who focus only on the bottom line. This workshop will take you through the entire process of building a strategic plan – from evaluating and prioritizing your needs to devising the best strategy and tactics to address those needs. You can expect to leave this workshop ready to create and implement your own growth-centered strategic marketing plan.


URI Providence Campus
80 Washington St, Room 228
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