Five Questions With: Jeanne Cola

JEANNE COLA has served as executive director for Rhode Island Local Initiatives Support Corp. since 2011. / PBN FILE PHOTO/MICHAEL SALERNO

Jeanne Cola has served as executive director for the Rhode Island Local Initiatives Support Corp. since 2011. Prior to that, she worked for 25 years for Citizens Bank, including as senior vice president and director of community investment.

PBN: LISC-RI has traditionally focused on financing affordable housing and workforce-development projects. How has the organization transitioned to help small businesses struggling financially during COVID-19?

COLA: Flexibility and adaptability are two characteristics of a good business model, and LISC’s culture is to listen to the needs in the community and then look for ways to address it. That’s trained us to look for creative ways to apply technical assistance and funding we access from foundations and corporate partners to create hyperlocal solutions for hard-hit communities.

COVID-19 is just massively bigger, and will require tiered responses. Right now, the need is strongest for the small businesses, which employ close to 54% of Rhode Islanders. We have pivoted to provide direct grants to small businesses, and in many cases work with state agencies to get resources deep into the community where it is most needed. Moving quickly is critical.

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PBN: Regarding participation in the Paycheck Protection Program, what specifically did LISC-RI do to help the micro and minority-owned businesses largely left out of first-round funding?

COLA: LISC found that many smaller businesses critical to the local community had a hard time accessing the first round of the Paycheck Protection Program. Businesses that didn’t have a banking relationship were left out of the process, or were sent to a hastily constructed online portal that didn’t offer any way to ask questions.

LISC, through its new national SBA [U.S. Small Business Administration] subsidiary immito, was eligible to accept applications for a $60 million pool in the second round of PPP and we approached the process differently. We reached out to targeted minority-owned businesses in underserved communities and we provided technical assistance to ensure every application was complete and ready to be approved. It made all the difference for the local business to be able to talk it over with someone. For example, one PPP applicant was a child care provider in Pawtucket who had tried to access the first round through several credit unions and finally a bigger bank, and by the time the bank’s process was established, the funds were depleted.

These are difficult times, and we’re all faced with incredible challenges, and lending a hand to help connect local partners with resources is what we do. We’re thrilled to say that one of the recipients in phase 2 included that child care provider in Pawtucket and it has meant all the difference for this business, the nine members of their staff and the 39 families it serves in the community.

PBN: Why is LISC-RI better positioned than larger, traditional lenders such as banks to serve certain segments of the small-business community in Rhode Island?

COLA: LISC works closer to the ground and has been here in R.I. for 30 years. We have more-specialized and deeper relationships with local businesses and nonprofits in the neighborhoods where we work. We have always provided funding where traditional financial institutions didn’t want to lend. And because we’re a Community Development Financial Institution, we have the ability to work on the early phases of mission-aligned projects. That works together to create an understanding of both the communities and the people in them.

PBN: What have been the biggest challenges associated with administering these new funding programs (PPP, the Community Development Block Grants with the R.I. Commerce Corp., the Citizens Bank recovery grants)?

COLA: We moved very quickly to get these programs operational, but the demand is so great; there just aren’t enough resources to satisfy the need, and that’s difficult because of the downstream implications.

While we continue to respond in the short term, we are planning for ways to address these shortages in the future. We are looking at creative ways to adapt our programs to serve the community needs over the next year and beyond.

PBN: What other plans does LISC-RI have to finance or partner on small-business support programs?

COLA: In times like these, it’s important for organizations like LISC to look at all of the economic-development levers available and deploy them strategically. Community is an interwoven tapestry of workforce development, education, health and housing – and we have programs to address all of those areas.

But we see even more clearly through this crisis that housing is foundational to everything. More resources need to be allocated and focused on ensuring there are housing options available at every income level.

Regardless of revenue shortfalls, our state still needs to move forward with both the housing bond and dedicated funding stream – both of which are revenue neutral – so that every other program that is deployed has the opportunity to succeed.

Nancy Lavin is a staff writer for PBN. Contact her at Lavin@pbn.com.

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