David M. Bodah | American Heart Association Southern New England executive director
Over the course of my career, I have witnessed a professionalization of the philanthropic sector that was not evident 20 years ago. Today, successful nonprofits run like businesses. They have well-conceived strategic plans, are constantly innovating and are governed by an experienced board of directors. For-profit and nonprofit executives have more in common than ever and face many of the same challenges, including managing tight budgets, attracting and retaining talent, and measuring efficiency and effectiveness.
At the same time, the increased focus on corporate social responsibility presents many interesting opportunities for partnerships. Aligning with a nonprofit with a strong brand is good for business and can help businesses achieve their strategic goals. Research shows we are more likely to buy a product from a business with a social conscience. People want to work for companies who give back, and it increases morale and retention. Giving is not only good for business, it’s the right thing to do.
Throughout my career, I have been truly inspired by the selfless generosity of individuals who give or volunteer to save the lives of people they will never meet. We as individuals are changing the world.
It is my honor to be a part of a community of nonprofit professionals who work tirelessly to help people reach their philanthropic goals by connecting their interests with those that need help. As I grow older, I find myself asking, “What will my legacy be? How do I want the world to remember me?”
What about you?