Granny Squibb hires CEO, aims for expansion

JAMIE SCHAPIRO has been hired as CEO of the Granny Squib Co. / COURTESY GRANNY SQUIBB CO.
JAMIE SCHAPIRO has been hired as CEO of the Granny Squibb Co. / COURTESY GRANNY SQUIBB CO.

PROVIDENCE – The Granny Squibb Co. has hired Jamie Schapiro as CEO, the company announced Tuesday.

Schapiro has worked with the iced tea company with his business consulting company, Aperture, since early 2019. He had worked with the company for business evaluation and to build a business plan for future growth. The company said that it valued his experience with the company so much that it retained him as CEO.

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Granny Squibb Co. said that it will now focus its growth on Rhode Island and New England, including further engaging with its current retailers such as Dave’s Marketplace, Whole Foods, Roch’s and Wegmans, among others.

The company also said that it is looking to increase its presence in restaurants, coffee shops and farmers markets.

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Granny Squibb also announced Tuesday that the company had hired Emma Haskell as project manager with the company.

“This is a very exciting time for The Granny Squibb Company, and as we look to grow and expand our presence in Rhode Island this year.  Jamie and Emma bring another level of experience and manpower that will help us meet our business goals and to make Granny Squibb’s Organic Iced Tea a household name,” stated Kelley McShane, partner of The Granny Squibb Co.

Chris Bergenheim is the PBN web editor. Email him at Bergenheim@PBN.com.

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