Hasbro buys Peppa Pig owner in $4B deal

HASBRO HAS ENTERED into an agreement with Entertainment One to acquire eOne for about $4 billion, the biggest deal in Hasbro's history, according to data compiled by Bloomberg. / COURTESY HASBRO INC.
HASBRO HAS ENTERED into an agreement with Entertainment One to acquire eOne for about $4 billion, the biggest deal in Hasbro's history, according to data compiled by Bloomberg. / COURTESY HASBRO INC.
NEW YORK – Toymaker Hasbro Inc. will buy Entertainment One Ltd. for about $4 billion, its biggest deal ever, according to data compiled by Bloomberg. The acquisition expands Hasbro’s slate of intellectual property to include preschool favorites Peppa Pig and PJ Masks. Hasbro’s shares slipped in late trading. Under the terms of the all-cash transaction,…

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