Pediatrics pain point may be soothed by design solution

BABY STEPS: Maey Petrie, left, director of programs and business developent at New England Medical Innovation Center, and Robert Cooper, SmölTap CEO, with the product designed to hold infants still while undergoing a spinal tap. It will launch this fall. 
PBN PHOTO/MICHAEL SALERNO
BABY STEPS: Maey Petrie, left, director of programs and business developent at New England Medical Innovation Center, and Robert Cooper, SmölTap CEO, with the product designed to hold infants still while undergoing a spinal tap. It will launch this fall. 
PBN PHOTO/MICHAEL SALERNO
When Dr. Ravi D’Cruz asked his former mentor Dr. Brian Alverson if he could think of any problems in health care that could be solved through design, Alverson answered quickly. “We need a device to hold babies still,” the pediatrician said. D’Cruz, who has a background in architecture and design, had been looking for ideas…

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