Healthy BCBSRI customers fuel Cummings’ happiness

BIG IDEAS: Melissa Cummings, chief customer officer at Blue Cross & Blue Shield of Rhode Island, helps implement the company’s customer-service projects, such as opening Blue Cross & Blue Shield stores where members can get face-to-face service or take fitness classes.
 / PBN PHOTO/ RUPERT WHITELEY
BIG IDEAS: Melissa Cummings, chief customer officer at Blue Cross & Blue Shield of Rhode Island, helps implement the company’s customer-service projects, such as opening Blue Cross & Blue Shield stores where members can get face-to-face service or take fitness classes.
 / PBN PHOTO/ RUPERT WHITELEY
2019 C-Suite Awards | CHIEF CUSTOMER OFFICER, NONPROFIT: MELISSA CUMMINGS | BLUE CROSS & BLUE SHIELD OF RHODE ISLAND WHEN MELISSA CUMMINGS walks into the office with an idea, Jeremy Duncan, Blue Cross & Blue Shield of Rhode Island vice president of marketing, says he’s certain of two things: One, the idea will benefit the…

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