‘Intangible’ holiday gifts are big business for spas, hotels

NEEDED TREATMENT: Susan Benzuly, owner of Evolve Apothecary and Spa in Providence, says selling spa time to customers who are giving the treatments as gifts has become a key part of her business during the holidays. “Self-care is not a luxury; it is a necessity,” she said. / PBN PHOTO/MICHAEL SALERNO
NEEDED TREATMENT: Susan Benzuly, owner of Evolve Apothecary and Spa in Providence, says selling spa time to customers who are giving the treatments as gifts has become a key part of her business during the holidays. “Self-care is not a luxury; it is a necessity,” she said. / PBN PHOTO/MICHAEL SALERNO
“Give the gift of time.” It’s a sales pitch for a watch, right? Not always. Sometimes the gift of time is actual time – quiet time, getaway time, in a special place, with a friend or loved one. People are giving holiday and Christmas gifts that don’t come in a box – or at least…

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