It’s here: R.I. unveils new tourism slogan, logo and website

PLAYING OFF RHODE ISLAND'S REPUTATION, assets and friendliness to business, the state released its new marketing campaign and logo Monday afternoon. / COURTESY RHODE ISLAND
PLAYING OFF RHODE ISLAND'S REPUTATION, assets and friendliness to business, the state released its new marketing campaign and logo Monday afternoon. / COURTESY RHODE ISLAND
PROVIDENCE – The state has a new tourism logo and marketing campaign: “Rhode Island: Cooler and Warmer.” Gov. Gina M. Raimondo and the R.I. Commerce Corp. on Monday unveiled the new campaign and slogan. “Rhode Islanders know our state is a great place to live, work and visit, and now we are moving forward with…

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3 COMMENTS

  1. Poll at lunch today- No one likes it. Doesn’t make sense. Not worth 5 Million. Many more comments that deal with that kind of money go to fixing roads, take pan-handlers out of the city and so on. Overall no one out of the 6 people liked it.
    Water cooler talk – very much the same.
    Very sorry to say.. needs a do over!!