PROVIDENCE – Johnson & Wales University’s advertising team placed first in the 2017 National Student Advertising Competition, held by the American Advertising Federation in New Orleans, the university announced on Friday.
The thirty-one member team consisted of advertising and marketing communications, marketing, graphic design and media communication program majors. The team was awarded the grand prize of $3,500.
All eight teams that competed in the national round created an advertising campaign for Tai Pei, a purveyor of Asia-style frozen food products and a subsidiary of Ajinomoto Windsor Inc. The ad campaigns were required to exist in five mediums: television, radio, social media and print.
“This year’s ad team dove head first into their research and developed a product and consumer-centric advertising campaign that impressed Tai Pei executives and judges from across the country,” said Oscar Chilabato, associate professor, JWU College of Business.
This is the third time the JWU ad team’s participation in the national round of NSAC in seven years.
“The NSAC gives our students practical, real-world experience as they learn how to use qualitative and quantitative research methods needed to create and implement effective advertising campaigns. Our strengths this year – our research and insights – were tightly tied to our creative recommendations, and we have been rewarded for them. I am proud of this group for all that they have accomplished,” said Chilabato.
Chris Bergenheim is the PBN web editor.