JWU student advertising team wins national advertising competition

PROVIDENCE – Johnson & Wales University’s advertising team placed first in the 2017 National Student Advertising Competition, held by the American Advertising Federation in New Orleans, the university announced on Friday.

The thirty-one member team consisted of advertising and marketing communications, marketing, graphic design and media communication program majors. The team was awarded the grand prize of $3,500.

All eight teams that competed in the national round created an advertising campaign for Tai Pei, a purveyor of Asia-style frozen food products and a subsidiary of Ajinomoto Windsor Inc. The ad campaigns were required to exist in five mediums: television, radio, social media and print.

“This year’s ad team dove head first into their research and developed a product and consumer-centric advertising campaign that impressed Tai Pei executives and judges from across the country,” said Oscar Chilabato, associate professor, JWU College of Business.

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This is the third time the JWU ad team’s participation in the national round of NSAC in seven years.

“The NSAC gives our students practical, real-world experience as they learn how to use qualitative and quantitative research methods needed to create and implement effective advertising campaigns. Our strengths this year – our research and insights – were tightly tied to our creative recommendations, and we have been rewarded for them. I am proud of this group for all that they have accomplished,” said Chilabato.

 

Chris Bergenheim is the PBN web editor.