Knock on Wood carves out own niche in furniture market

THE CHAIR MEN: Knock on Wood Furniture Inc. owner Michael Gordon, right, and his son Nathan Gordon, head of finishing operations, stand in front of the Lincoln furniture store and manufacturer. 
PBN PHOTO/MICHAEL SALERNO
THE CHAIR MEN: Knock on Wood Furniture Inc. owner Michael Gordon, right, and his son Nathan Gordon, head of finishing operations, stand in front of the Lincoln furniture store and manufacturer. 
PBN PHOTO/MICHAEL SALERNO
It’s hard to miss the giant purple Adirondack chair marking the entrance to Knock on Wood Furniture Inc. in Lincoln. Ironically, the landmark is one of the only furniture items not made of wood. It’s a composite material, says owner Michael Gordon. “You can’t have wood for outdoor stuff; it doesn’t hold up,” Gordon said.…


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