Lego embraces digital age, outpaces competitor Hasbro

DANISH TOY COMPANY Lego has unveiled a new line of digitally enabled toy creations, bolstering the company's push to build on a 13 percent gain in revenue in the first half of 2013. Earlier this year, Lego overtook Pawtucket-based Hasbro as the world's second-biggest toymaker.
DANISH TOY COMPANY Lego has unveiled a new line of digitally enabled toy creations, bolstering the company's push to build on a 13 percent gain in revenue in the first half of 2013. Earlier this year, Lego overtook Pawtucket-based Hasbro as the world's second-biggest toymaker.
STOCKHOLM - Lego fans no longer need to fret about the cat or dog knocking over their constructions. When bothersome housepets or other pests come too close, they can ward off the intruder with one of their plastic-brick creations. The R3PTAR, a robotic snake from Lego A/S, can be programmed from a smartphone app to…

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