Lego embraces digital age, outpaces competitor Hasbro

DANISH TOY COMPANY Lego has unveiled a new line of digitally enabled toy creations, bolstering the company's push to build on a 13 percent gain in revenue in the first half of 2013. Earlier this year, Lego overtook Pawtucket-based Hasbro as the world's second-biggest toymaker.
DANISH TOY COMPANY Lego has unveiled a new line of digitally enabled toy creations, bolstering the company's push to build on a 13 percent gain in revenue in the first half of 2013. Earlier this year, Lego overtook Pawtucket-based Hasbro as the world's second-biggest toymaker.
STOCKHOLM - Lego fans no longer need to fret about the cat or dog knocking over their constructions. When bothersome housepets or other pests come…

Want More Free?

To access 2 more articles, please log in or register for free.

Registered users get access to a limited number of free articles every month.

Register Now

Already registered? Login to access more free articles.

- Advertisement -