Lifespan Launches Brand Campaign

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PROVIDENCE, RI – Working with Nail Communications, Lifespan—the largest employer in the state of Rhode Island—is twenty years old this year and is changing its mission to better reflect their evolution from a hospital system to a health care system. To communicate their new mission to the community, Lifespan is launching a major brand campaign.


Their first commercial began airing Friday night during the opening of The Winter Olympics in Sochi, Russia.


The new spot, “15,000” is a sixty second anthem commercial showing a variety of people getting off to work in the morning as the voiceover intones that “it’s easy to forget” that all 15,000 are employees of Lifespan and that they all have the same job: Delivering Heath With Care.


The spot can be seen here:


The campaign includes two thirty second spots, transit, outdoor, print and digital that will complement the launch. Billings for the campaign were not disclosed.


Agency creative credits belong to Creative Director and Copywriter Alec Beckett and Creative Director and Art Director, Brian Gross, Copywriter Rodrigo DeLima, Agency Producer, Jaki Selwyn and Designers Myles Dumas and Colin Gillespie.



About Lifespan

Lifespan, Rhode Island’s first health system, was founded in 1994 by Rhode Island Hospital and The Miriam Hospital. A comprehensive, integrated, academic health system affiliated with The Warren Alpert Medical School of Brown University, Lifespan’s present partners also include Rhode Island Hospital’s pediatric division, Hasbro Children’s HospitalBradley Hospital; and Newport Hospital.  


Nail is an advertising, design and interactive shop uses creative communications to change to consumer behavior.