Do you like Commerce RI’s less centralized plan for marketing Rhode Island as a tourist destination?

THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as
THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.
Unlike the much-ballyhooed and then immediately much-criticized “Cooler & Warmer” state tourism campaign, the R.I. Commerce Corp. has adopted a more understated approach to its marketing efforts on behalf of the state’s vacation industry. With the creation of a full-featured website that helps potential visitors learn about and then book stays in the Ocean State,…

Register to keep reading or subscribe today and receive unlimited access.
Register Now Already a Subscriber? Login now

Purchase NowWant to share this story? Click Here to purchase a link that allows anyone to read it on any device whether or not they are a subscriber.

No posts to display