Do you like Commerce RI’s less centralized plan for marketing Rhode Island as a tourist destination?

THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as
THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.
Unlike the much-ballyhooed and then immediately much-criticized “Cooler & Warmer” state tourism campaign, the R.I. Commerce Corp. has adopted a more understated approach to its marketing efforts on behalf of the state’s vacation industry. With the creation of a full-featured website that helps potential visitors learn about and then book stays in the Ocean State,…

Want More Free?

To access 2 more articles, please log in or register for free.

Registered users get access to a limited number of free articles every month.

Register Now

Already registered? Login to access more free articles.

Purchase NowWant to share this story? Click Here to purchase a link that allows anyone to read it on any device whether or not they are a subscriber.

- Advertisement -