Do you like Commerce RI’s less centralized plan for marketing Rhode Island as a tourist destination?

THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as
THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.

Unlike the much-ballyhooed and then immediately much-criticized “Cooler & Warmer” state tourism campaign, the R.I. Commerce Corp. has adopted a more understated approach to its marketing efforts on behalf of the state’s vacation industry. With the creation of a full-featured website that helps potential visitors learn about and then book stays in the Ocean State, Commerce RI Chief Marketing Officer Lara Salamano and her team have created a ever-evolving toolkit of marketing approaches, one that relies heavily on digital efforts to cut through the online clutter that can make planning trips so time-consuming and energy-sapping. Do you think that this approach is a good one?

Do you like Commerce RI’s less centralized plan for marketing Rhode Island as a tourist destination?

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