PROVIDENCE – LIN TV Corp. today announced that new online features rolled out for the Super Bowl resulted in record page views and visitors.
On Super Bowl Sunday and the two days that followed, LIN TV reported nearly 2 million page views, 600 percent higher than the 2006 daily average. The company’s WISHTV.com, in the Colts’ hometown of Indianapolis, attracted 500,000 visitors.
“WISHTV.com was strategically designed to be a destination for Super Bowl fans worldwide,” said Vincent Sadusky, president and CEO of LIN TV.
A special section containing news, video, blogs/fan forum, polling, wallpaper downloads and ticket/travel information was unveiled on Jan. 22, the day after the Colts won the AFC Championship. WISHTV.com provided daily content updates leading up to the Super Bowl, as well as live streaming of the Colts triumphant return the next day. The site also featured user-generated content, including a photo gallery.
The company’s television stations also scored high ratings. LIN-TV stations in CBS-metered markets – WPRI-TV Providence, WIVB-TV Buffalo, KRQE-TV Albuquerque, and WISH-TV – collectively outperformed the 55 metered markets with an average rating of 44.5/65, versus the national average of 43.1/63, according to Nielsen, while WISH-TV set a local ratings record in the Indianapolis market.
LIN TV (NYSE: TVL) delivers television, digital media and online news operations through 31 TV stations in 18 U.S. markets. Additional information is available at www.lintv.com.