Making failure an option helps you find success

Mike Reppucci | Sons of Liberty Beer & Spirits Co. founder and owner

I started Sons of Liberty just like any entrepreneur starts any business … by taking a chance. What I’m most proud of, though, is the team we have put together here that isn’t afraid to do the same every single day.

The whiskey industry historically has been a traditional realm, with long-respected practices and beliefs. We’re not about that.

Much like the original Sons of Liberty that helped shape the country into what it is today, we continue to seek out ways to redefine the norm, and our team has truly embraced that mentality.

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In many larger companies you may see departments spend months on development and planning, whereas here at Sons of Liberty, you’ll often see someone in the process of figuring out how to accomplish X 10 minutes after the idea of X was generated. The conversation usually goes something like this:

“I want to do XYZ.”

“Great, what’s the plan?”

“That was the plan.”

If it doesn’t work out, it doesn’t work out, but at least now we know. I think it’s crucial, for small businesses especially, to create an environment in which each and every individual feels they can take chances and know that failure is OK. Once you remove the stigma about failure, I find that you see a lot more creativity and experimentation, which often leads to something beneficial and of value.

We are just smart enough to pull it off and just dumb enough to believe we can. And the dumb enough is very helpful.