Optimizing the transaction of goods has evolved for thousands of years, since the first hut became a store or the town square became a marketplace. From spears and shields to blenders and stoves, the history of retail tells us the more people see something the more they will pick it up. And thus, the more a brand is noticed the more people will buy it.
That concept until recently had not made its way to the shopping experience on retail websites.
Enter DiJiPOP, a Rhode Island-based digital point-of-purchase platform with a mission to make digital-shopper marketing efficient and valuable for retailers and brands. The company identified that retailers were not monetizing virtual shelf space and that brands have little influence on product marketing through their e-commerce retailers. DiJiPOP wanted to correct that.
Brands selling to a specific retailer can launch the DiJiPOP platform to select a banner or a make a bid on their brand’s product placement online. In moments, the request is processed. A brand-placement order that would have once taken six to eight weeks to complete can happen in a matter of minutes.
DiJiPOP gives companies access to scalability and control, complete point-of-sale information and aggregate shopper data, such as on the number of clicks, placements, orders or what steps lead the purchase. Brands can also spend their digital budgets in volume across multiple retailers via the bidding, serving, reporting and payment platform.
The market this software creates is particularly appealing to retailers – a safe way to go into advertising and develop a new source of revenue. Traditionally, advertising means clicks out of a website, a well-known metric most companies do everything to avoid. DiJiPOP will help retailers build profitability and clicks by internal brand advertising and options.
Online retail isn’t just a new space to sell products and services. The online retail business introduces new visual and experiential techniques, navigation possibilities and information-based approaches to buying and selling. Achieving this requires new insight into online behavior. Optimizing that information to improve the bottom line requires a whole new sales and marketplace solution.
In the usual brand-retailer relationship, the retailer manages brand placement and the direct-to-shopper marketing. The product is then either placed on a shelf or listed online along with all the other products that the retailer offers. Information on brand performance has to be requested from the retailers, which can delay critical decision-making time for brands.
The digital-shopper technology created by DiJiPOP optimizes the experience for both the brand and the shopper, while also allowing retailers to provide more meaningful shopping experiences and build their businesses.
DiJiPOP is the platform and the company connecting its customers – the retailers and the brands – to one another. •
