Marketing success with integrated plan

2019 PBN Fastest Growing Companies: $250,000 to $5M
4. Integrated Media Group LLC


CEO (or equivalent): Gil Lantini and Ralph Coppolino, co-founders
2018 Revenue: $1,702,345
2016 Revenue: $573,649
Revenue growth: 196.8%

INTEGRATED MEDIA GROUP LLC co-founder Gil Lantini says most other marketing agencies focus primarily on developing leads for their customers, while Integrated Media has a more comprehensive approach.

“We’re much more integrated into the fabric of the business,” Lantini said.

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Going that distance for their clients is paying off. Integrated Media now boasts 28 employees in its relatively new Cranston office, following an expansion from Johnston in 2018. The group also established offices in Boston and New York since launching in 2015.

The firm extends services into qualifying leads, paving the way to turn them into sales. “We’re able to align sales and marketing teams much more effectively” than the competition, Lantini said.

Integrated Media’s specialists, copywriters and designers, for instance, are also kept on the same page regarding their part of each client’s strategy, Lantini said.

“This really helped us work together and leverage results for our clients,” he said.

Another growth advantage lies in the company’s willingness to work with all client sizes and types.

“This really helped us grow because we’re able to work with essentially anybody out there,” Lantini said.

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