SHOPPERS USE SMARTPHONES at the Easton Town Center Mall in Columbus, Ohio.The digitally native Gen Z cohort is predicted to change the face of the U.S. economy in the coming years, perhaps no more so than in the retail and cash management arenas. / BLOOMBERG NEWS PHOTO/LUKE SHARRETT
NEW YORK – Millennials have been accused of killing so many products and industries – taxis, landlines, snail mail – that it’s become a media trope. But millennials are old news. Today, businesses and marketers are desperately anticipating the murderous whims of Gen Z, the demographic born after 1996. Sometimes called “post-millennials” or “iGen,” Gen…
