Move over millennials, it’s Gen Z’s turn to kill off industries

SHOPPERS USE SMARTPHONES at the Easton Town Center Mall in Columbus, Ohio.The digitally native GenZ cohort is predicted to change the face of the U.S, economy in the coming years, perhaps no more so than in the retail and cash management arenas. / BLOOMBERG NEWS PHOTO/LUKE SHARRETT
SHOPPERS USE SMARTPHONES at the Easton Town Center Mall in Columbus, Ohio.The digitally native Gen Z cohort is predicted to change the face of the U.S. economy in the coming years, perhaps no more so than in the retail and cash management arenas. / BLOOMBERG NEWS PHOTO/LUKE SHARRETT
NEW YORK – Millennials have been accused of killing so many products and industries – taxis, landlines, snail mail – that it’s become a media trope. But millennials are old news. Today, businesses and marketers are desperately anticipating the murderous whims of Gen Z, the demographic born after 1996. Sometimes called “post-millennials” or “iGen,” Gen…

Register to keep reading or subscribe today and receive unlimited access.
Register Now Already a Subscriber? Login now

Purchase NowWant to share this story? Click Here to purchase a link that allows anyone to read it on any device whether or not they are a subscriber.

No posts to display