Move over millennials, it’s Gen Z’s turn to kill off industries

SHOPPERS USE SMARTPHONES at the Easton Town Center Mall in Columbus, Ohio.The digitally native GenZ cohort is predicted to change the face of the U.S, economy in the coming years, perhaps no more so than in the retail and cash management arenas. / BLOOMBERG NEWS PHOTO/LUKE SHARRETT
SHOPPERS USE SMARTPHONES at the Easton Town Center Mall in Columbus, Ohio.The digitally native Gen Z cohort is predicted to change the face of the U.S. economy in the coming years, perhaps no more so than in the retail and cash management arenas. / BLOOMBERG NEWS PHOTO/LUKE SHARRETT
NEW YORK – Millennials have been accused of killing so many products and industries – taxis, landlines, snail mail – that it’s become a media trope. But millennials are old news. Today, businesses and marketers are desperately anticipating the murderous whims of Gen Z, the demographic born after 1996. Sometimes called “post-millennials” or “iGen,” Gen…
To read the full story, Subscribe or
Subscribe to PBN
- Advertisement -